Author: Laura Jane College

50 Alternatives to Layoffs

50 Alternatives to Layoffs The statistics aren’t as up-to-date as I’d like, but layoffs are startlingly common. Writing for Fortune magazine, Claire Zillman revealed that, in 2015, “employers … announced 493,431 planned layoffs so far [that] year.” Apparently, these companies don’t realize that there are alternatives to layoffs. Business owners don’t have to cut half their workforces to stay in business—not always, at least. In fact, with just a few hours of research, I uncovered 50 distinct alternatives to layoffs that companies could try before giving their devoted, loyal, hardworking staff members the proverbial ax. Many people I know and love...

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Content Marketing for Employees: A Beginner’s Guide

Content Marketing for Employees: A Beginner's Guide I believe strongly that content marketing for employees should rank high on the list of skills for any business owner to master. You might not have heard of it, but B2E content marketing matters. It’s important for your organization, for your workers, and for your customers. If you want to build the best business you possibly can, you must become an expert at content marketing for employees. B2B marketers know how to reach and communicate with decision makers at other organizations. B2C marketers understand what makes consumers tick, But B2B and B2C...

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The Gentleman: A Short Story by Laura Jane College

On the evening of July 4, a Wednesday, Ashlee Armstrong waited for the sun to set with the trepidation of a convicted criminal counting the hours until her execution. The six cups of coffee she’d chugged since dinner certainly had not soothed her nerves, but the caffeine was not the source of her anxiety. Outside, the Independence Day festivities had not yet begun. Ashlee lived in a quiet residential community thirty miles from downtown Houston, but the Fourth of July was an excuse to cut loose and wreak havoc, even in suburbia. Firecrackers were legal outside the city limits,...

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Windmill Content: A Strategic Content Marketing Model

Windmill Content: A Strategic Content Marketing Model The term “windmill content” didn’t emerge as a content marketing model at all. It was more like a compass that guided me through every blog post, white paper, and e-book I wrote for my clients. But enough with the mixed metaphors. Over the last decade, I’ve honed my content marketing theories and approaches, learning from feedback and metrics and good ol’ fashioned intuition. Somehow, though, each new discovery or insight tied back to the damn windmill—the one I envisioned in my mind as I churned out copy and endeavored to make an...

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