Content Marketing for Employees: A Beginner's Guide

I believe strongly that content marketing for employees should rank high on the list of skills for any business owner to master. You might not have heard of it, but B2E content marketing matters.

It’s important for your organization, for your workers, and for your customers.

If you want to build the best business you possibly can, you must become an expert at content marketing for employees.

B2B marketers know how to reach and communicate with decision makers at other organizations. B2C marketers understand what makes consumers tick, But B2B and B2C companies have one thing in common:

They need to understand content marketing for employees.

Content Marketing for Employees

More specifically, every business owner, entrepreneur, manager, and leader should have a B2E content marketing strategy in his or her back pocket.

(That’s business-to-employee for those of you still following along.)

Employees are your single most valuable asset. They’re on the front lines every day, communicating your brand message to consumers and representing your company culture.

More importantly, they aren’t machines or software programs or apps. Employees are human beings who pour their time, energy, and passion into your business. If you don’t understand employee communication, you lose the direct link between your organization and its customers.

Believe it or not, employee communication starts with the words, images, and videos you share. I call it B2E content marketing, and my approach is built on my Windmill Content model.

If you’re interested in learning about the eight facets of employee content marketing that I find most important, please feel free to read the rest of this article on LinkedIn. Specifically, I talk about content marketing as it relates to the following:

  • Job Postings
  • Career Pages
  • Interviewing
  • Onboarding and Training
  • Meetings and Presentations
  • Social Media
  • Internal Communications
  • Employee Reviews

Over the next week or so, I’m going to delve more deeply into each category, so please follow along.