The ghostwriter’s voice isn’t an easy thing to master. I should know.
Working as a ghostwriter can prove frustrating when you try to switch voices multiple times throughout the day. That’s why I recommend working in batches whenever possible.
For instance, maybe you write five articles per week for one client. Get all those articles written on the same day so you stay in a consistent voice.
If you have to jump from one voice to another, take a break between them. Grab a cup of coffee, take your dog for a walk, or finally clean the bathroom.
Just don’t read anything during this break. Think of it as a cleanse. You’re washing the old voice out of your head so you can replace it with a new one when you return to your desk.
I have found that this gets easier with experience. You’ll find it easier and faster to adopt a client’s voice when you embark on a project.
I’ve worked with many freelance writers over the years who have argued with me about style issues in their content. They think that they should have creative license when they’re getting paid to write as a ghost.
When you’re writing for somebody else, especially as a ghost, it’s the client’s opinion that matters. Accept feedback graciously and apply it liberally. Your opinion doesn’t matter.
I’ve ghostwritten thousands of articles over the years and I’ve learned that everyone has a distinct voice. Sometimes yours will slip through even when you’re writing for somebody else. Don’t get bent out of shape.
Instead, recognize when you’re most likely to slip up so you can avoid it in the future.
Most importantly, focus on your clients’ goals. The ghostwriter’s voice becomes easier to master when you’re working toward a specific objective.
If you’re a struggling freelance writer, feel free to get in touch. You can reach me at firstname.lastname@example.org. I enjoy helping other freelance writers find their way.